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Boycotts can work: Target sales fall dramatically, start of a cave? August 30, 2016

Posted by Tantumblogo in awesomeness, Basics, General Catholic, It's all about the $$$, paganism, rank stupidity, Revolution, scandals, secularism, self-serving, sexual depravity, Society, Victory.
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Target Stores recently announced some of the worst financial performance the chain has seen in some time, with sales falling 7.2% in the second quarter of 2016, the period covered by Target’s disastrous decision to allow men into women’s restrooms and changing rooms. This decision prompted a backlash and boycott now endorsed by 1.4 million former Target shoppers. The firm is instituting a first of its kind (for the store) one day storewide sale to try to lure shoppers back:

Target is launching a first-of-its-kind one-day sale to try and boost back-to-school shopper traffic amid a boycott over its bathroom policy. The retailer is offering a 10% discount on everything in its stores and online on Sunday. Target is calling the event #TargetRunDay.

It marks the first time Target has ever offered a 10% discount both in stores and on its website. The sale comes after Target last week reported its first quarterly traffic decline in more than two years.

This is what happens when you blindly hop on the social-justice bandwagon without consulting your customers, understanding their mores, or giving a damn about what they think. Serves Target right. Drive by any Target store since the “transgender” policy went into effect and witness an ocean of empty spaces in their parking lots.  [Meh. I rarely ever shopped there anyway.  More and more, I trade on Amazon, which has its own problems, but puts the shipping on them]

Target’s same-store transactions, which is how traffic is measured, fell 2.2% in the second quarter. Overall, sales fell 7.2% to $16.2 billion. “In the second quarter, our No. 1 challenge was traffic, which affected sales in all of our merchandise categories,” Target CEO Brian Cornell said last week on a call with analysts. [Traffic means how many people are entering the stores, which is down sharply.  Other stores report having same levels of traffic but that traffic spending less per visit.  This seems to indicate the boycott may be having an impact]

Shopper traffic is falling amid a boycott over Target’s new policy, announced earlier this year, that welcomes customers to use any bathroom or fitting room that matches their gender identity. The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer’s bathrooms, [Which has already been documented occurring a number of times] and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy.

Fearless prediction: Target CEO Brian Cornell, who made this decision to virtue signal to his elitist peers, will be fired within a year or so, and the policy will be quietly reverse.  It seems Target is already trying to make some accommodation for those righteously indignant at finding their daughters and wives exposed to pervs, spending $20 million on single-stall bathrooms:

Target (TGT) CFO Cathy Smith said Wednesday that the company has heard objections to the transgender bathroom policy from some customers, though she said other customers had voiced support. In response, Target has decided to expand its use of a third, single-toilet bathroom at all of its stores, which can be locked by users.

That bathroom can be used by any customer who needs some privacy, including parents with small children of a different gender or those who are uncomfortable with a public bathroom in which a transgender person is allowed.

But the problem with dressing rooms, and the entire notion of “transgender” restrooms, remains.  For instance, what if the one, single-use facility is already in use?

Target is trying to maintain a brave pretense that the boycott is having no impact, but even the mainstream media seems dubious about that. In the end, they’ll try to arrive at some face-saving compromise, but the CEO will almost certainly be out.

So, perhaps boycotts do work every once in a while.

Comments

1. Baseballmom - August 30, 2016

Very good to see this succeeding. Next to boycott, the NFL and the NBA. We have more power than we realize.

Chris Baker - August 31, 2016

Done and done!

2. Camper - August 30, 2016

They offered the sale on… Sunday! They forget whom they’ve offended!


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